About Looria

We strive to be the most trusted place to find honest product information. We work tirelessly to make Looria the go-to platform when making purchase decisions.

Why researching products is a pain

Our user surveys and interviews have revealed the top frustrations with the current process:

1. Fake Reviews and Sponsored Content

The current online review landscape is full of fake reviews, which makes it difficult to trust the information we find. Because reviews are so important, some companies try to manipulate them by writing fake reviews themselves or incentivizing customers or professional reviewers to give positive feedback. Many sites that advertise that they do product testing and comparisons actually don't and are sponsored.

2. SEO Spam

SEO spam is any type of spammy or unethical marketing tactic that is designed to game the search engine algorithms in order to achieve a higher ranking in the search results. The are thousands of "top five (X product)" articles that have copypasted top rated products from amazon instead of doing any research and testing.

3. Ads

Serving ads creates misaligned incentives for search engines. The founders of Google pointed this out themselves when they were just getting started. Searches displaying advertisements instead of information. Ads are now cluttering search results and sometimes they are misleading or irrelevant.

4. Scattered and Inconsistent Information

People are cross-checking multiple sources (4-7 websites on average) when researching products. The information can be scattered, hard to find, and hard to sort through.

Looria makes researching products easy

We've put together a list of the most important questions about our solution.


Q: Why should you trust this meta review site over the 100's of other meta or search sites and 10,000's of fake review sites on the web?

A: We take pride in our commitment to bring our users the best, most reliable reviews and recommendations. Our team has a deep understanding of the product review space and the specific problems that exist within that market. We focus on surfacing the most trusted and authentic product reviews out there. We are fully transparent about our sources and we will never accept incentives to adjust our rankings.

Q: Why can't I just go to Wirecutter or Consumer Reports directly?

A: Most people don't trust anyone blindly and look at multiple opinions (4-7 websites on average). One single place will never be "just enough" for a product you're planning to use for a long time and spend quite some money on it. There's always one or two deal breaking issues that just allude almost every place you read and after reading every place you can is where you'll find it.

Q: How do you avoid fake reviews? How do you avoid the garbage in - garbage out problem?

A: Fake reviews are a big challenge that even platforms like Amazon don’t have under control. Good fake reviews are technically almost impossible to detect, even with sophisticated network analysis of the reviewers profile, etc. We are focused on keeping track of and remove the special status of sources caught getting paid to write fake reviews.

Q: How do you select your sources?

A: Our trusted sources and ranking calculations are fully transparent. You can learn more and contribute here

Q: How do we deal with product model or component changes?

A: Products and their quality change over time, and some old products are much better than a newish one. We're working on tracking different product revisions and their sentiment over time, so you can get a complete picture of when a product has improved or gone from good to bad. Data about products that still work well but can't be bought anymore can still give valuable information about the quality of a brand over time.

Q: How do you make money?

A: We earn commissions from affiliate links to places you can buy products found on our platform. We feel this is the most natural way to earn an income from our hard work as it provides a free product to people and does not interfere with the experience like advertising.

What's next?

We're constantly improving Looria and will soon add new features like:

  • A recommendation engine based on product metadata, review topics, availability in your country, and many other data points.
  • Building the StackExchange for products and changing the way we review products.
  • Brand-level information, reviews, and trends.
  • Pros and cons of each product that show you the most liked and disliked points about a product at one glance.

The team behind Looria

Looria is a team of curious engineering and business minds committed to radically improving how people make purchase decisions. The founding team has a deep understanding of the product review space and started working on Looria out of personal frustrations with the current product research experience.

Adrian Krebs


Johannes Engler


Tavis Lochhead


Let us know what you think! Any feedback is greatly appreciated.