We grade products based on the most trusted sources. We've surveyed thousands of people to identify the most trusted sources for most products.
A trusted source has two main qualities.
Great products should deliver great results during their entire lifespan. A trusted review source closely evaluates the long-term performance of products.
Product reviews would not be a controversial subject if it weren't for their commercial nature. Unfortunately, most reviews online do not have end consumers' benefit in mind. Instead, these reviews are driven by commercial interest.
Beware of reviewers that say little about a product and then promote the purchase of a product with an affiliate link or a fake review.
For this reason, many trusted review sources don't accept advertising or sponsorship and only monetize through affiliate links and subscriptions.
While affiliate links are controversial, their intent aligns with consumer interests. Why? Affiliate commissions are not paid out if a consumer returns products they buy.
We are focused on keeping track of and remove the special status of trusted sources caught getting paid to write fake reviews.
Consumer Reports is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. CR was founded in 1936 and is a widely undisputed trusted source for product reviews.
Wirecutter is a product review website owned by The New York Times Company. It was founded by Brian Lam in 2011 and purchased by The New York Times Company in 2016. Since the NYT acquisition, consumer trust in Wirecutter has declined. However, its standards are still high due to the research and testing Wirecutter performs for their reviews.
RTINGS is a Montreal-based review website. They do not accept review units directly from manufacturers and purchase every product they test and review independently.
Reddit is an online community that is segmented by thousands of sub-communities called "subreddits". Many subreddits discuss products. Some are broad like r/Cooking; others are niche like r/VacuumCleaners. Reddit communities highly oppose commercial promotion and strongly value honest discussion. As a result, Reddit has become a trusted destination for product reviews.
I addition to the well-known big sources, we also look at trusted expert sources within specific niches and categories. For example:
On Looria, you will see reviews from across the internet. This includes YouTube, blogs, marketplaces like Amazon, and more. We use our algorithms to detect high-quality reviews from all sources to provide holistic perspectives on products.
Because these sources aren't as trusted as our primary sources, their influence is less on our rankings.
If you think something is off or could be better, we want to hear from you! Please email us at firstname.lastname@example.org.